Golden times gone for particle board furnitures?
After one chipboard furniture company in Shenzhen is reported not paying employees salary, there is another one now facing to the same problem. There are many insider analysis. The main problem is the business model of “mass production in factory, distributing nation wide”. Our reporter have investigate and find out solid wood furniture and getting more market share these years is one important reason.
According to the research in Shenzhen Furniture Expo in the last three years, the scale of chipboard furniture shrink from 3 pavillion to only 1 pavillion. On comparision, more solid furnture are found in the exhibition and occupying the shares of particle board funiture.
In the furnture mall we can see big changes too. In the last decade the chipboard furniture was going through the golden age. The most sold furnture is melamine faced chipboard or mdf furnture, which sometimes account for more than 50% of the total sales in the furniture mall, at least 1/3. However, the solid wood furniture is the main player now in the market.
The low time for wood based panel furniture is main caused by consumers’ passion for solid wood furniture. The manufacturer of solid wood furniture and medias are constantly spreading the “Green” and “Environment” as selling point. Most of them tell people only solid wood is reliable. This is the most important reason of consumers’ choice. For wood based panel furniture makers this is kind of disaster because they can do little about it.
Chipboard furniture is still promising
One year ago reporter asked a CEO of a board furniture maker, will the panel furniture be challenged in China? The CEO answered indirectly that in the world market panel furniture has been the main stream. In north Europe 90% of the people is using furniture made of particle board and mdf. The reason is that wood based panel cause less problem to the enviroment is cheaper also.